Hi, I’m Sarah -

Website copywriter, SEO blogger,
and unapologetic coffee enthusiast.

Which brings me beautifully to my point (thanks, sweet coffee): 

People aren’t shopping for services. 

Let me explain. 

During over a decade in social work, I’ve learned the most important secret ingredient in working with people is sincere, genuine, human connection. 

But when I’m browsing around online, I’m bombarded with:

• Manipulative marketing tactics

• Countdown clocks that magically reset every time I refresh the browser

• Aggressive“act now or you’ll regret it forever!” messages that feel like being cornered at a used car lot.

I hate that stuff.

And honestly, I write the business off as an untrustworthy, anything-for-a-sale type. 

So do your dream clients. 

You see, people aren’t shopping for services - they’re searching for someone who gets them. 

(And yes, it has something to do with that coffee I mentioned earlier.)

You know that feeling when you meet a friend for coffee and the conversation just flows?

That first bliss-kissed sip.
That warm hug-in-a-mug.
That instant trust you feel with a kindred spirit.

That’s the exact connection your dream clients are craving with you.

I realized I could take everything I'd learned about authentic connections in social work, blend it with sales psychology and add in my love of writing to create something different... 

… as a copywriter.

Because heart-led service providers like you deserve to take the megaphone - without compromising who you are or how you want to show up in the world.