Hi, I’m Sarah -

Website copywriter, SEO blogger, and high five enthusiast.

Which brings me beautifully to my point (thanks, high fives): 

People aren’t shopping for services. 

Let me explain. 

As a social worker for more than a decade, I’ve learned the most important secret ingredient in working with people is sincere, authentic connection. 

But when I’m shopping online, I’m bombarded with websites using manipulative marketing tactics, deceiving countdown clocks that magically reset every time I go to the website, and those aggressive “act now or you’ll regret it forever!” messages that make you feel like you’re being cornered at a used car lot.

I hate that stuff. And honestly, I end up closing the site & writing the business off as the untrustworthy, anything-for-a-sale type. 

And so do your dream clients. 

You see, people aren’t just shopping for services - they’re searching for someone who gets them. 

And yes, it has something to do with those high fives I mentioned earlier. 

You know that feeling when you find someone you totally connect with? And you feel that tug in your soul - the recognition of being truly seen? 

It’s like the perfect high five - that split second of genuine connection where you both just know you’re celebrating the same thing, together. 

And since social workers thrive on taking action, I decided to make a change.

I realized I could take everything I'd learned about building authentic relationships in social work, blend it with sales psychology and add in my love of writing to create something different... 

… as a website copywriter.

Because heart-led service providers like you deserve to take the megaphone - without compromising who you are or how you want to show up in the world.

Ready to create that high five feeling with your dream clients?