SOFT SELLING THAT WINS HEARTS AND CLICKS.
Blog + website copywriting
that gets you found…
and feels like connections over coffee, not cold pitches.
Because nobody wakes up hoping to be sold to - but everyone loves to feel understood.
Every word is a chance for someone to fall in love with your brand.
Let’s make sure yours sweeps people off their feet.
You’ve got heart, passion and, most importantly, meaningful offers that actually help people.
You want need to get your service into the hands you created them for.
What you don’t need? Any more time lost to blank pages and blinking cursors.
The reason you started your business - the doing - that’s your specialty.
The writing part? That’s mine.
“Working with Sarah has been a game changer for me and my business!
I knew she could provide value but the icing on the cake were her creative ideas. Since working with Sarah I have completed new projects and grown my online community.
She is incredibly prompt, receptive to feedback, and her copy is fantastic.
I will definitely be working with her again and again in the future!”
Steph Coffield,
Names With Steph
Here’s what’s on offer…
Copy For The Blog
Your evergreen marketing strategy.
Blogs aren’t fluff — they’re the hardest-working part of your site, quietly building trust, answering questions, repurposing podcasts, and fueling Pinterest long after you’ve logged off.
Copy For The Website
Your connection-powered foundation.
Your website is where your story lives. Whether fresh or refreshed, it should sound like you, welcome dream clients in, and be easy to find.
Have something special in mind?
I love custom projects! I’m just a contact away.
Let me be honest —
I don't believe in any of those tactics that make your skin crawl.
You pour your soul into what you do for your clients. You know your offers are truly special.
But when it comes to talking about selling? That's where things get tricky.
Those pushy tactics feel completely wrong for someone like you. They’re the complete opposite of who you really are & how you want to show up.
That's where I come in.
I write blogs and websites using soft selling, connection-first strategies so marketing your offers feels like you’re presenting - not pushing - your offers.
Then when clients are ready to work with you, it feels like the most natural next step in the world for both of you.
Meanwhile you can throw on your fuzzy socks, grab a warm drink, and put your feet up knowing your messaging is as delightful as the service you provide.
“Sarah is a gift from project start to finish.
She is positive, helpful, earnest, and loves to weave words, stories, and concepts together. Sarah takes pride in her work and it shows in her deliverables.
She is professional to work with, fun to chat with, and has beautiful energy… the winning combo!”
Supriya Blair,
Dr. Blair Psychology
IT’S ABOUT TIME WE MET!Hi there, I’m Sarah-
Your resident word nerd for blogs and websites.
And I fell in love with words at age four when my dad taught me how to correctly use loquacious, ambrosia, and vociferous. (Thanks, Pop!)
I also fell in love with helping people - which led me to a career in social work. I’ve spent over a decade as support for people sharing their stories and connecting them to the help they needed.
But I noticed a problem.
Too often heart-led service providers have brilliant services to share (like you) but get stuck playing hide-and-seek with ideal clients - because the old school sales strategies weren’t designed with them in mind.
When your strategy doesn’t fit your values, you end up with a website that feels stiff, pushy, and missing your sparkle. And when you aren’t you, then your people can’t find you.
Your offers are from the heart. Your words should be too.
So I combined my two loves - helping people + weaving words - and became a copywriter dedicated to the new school of soft selling strategies that actually work.
Oh, and what's up with that "koosh" word? You'll have to read...
The Koosh Corner
Grab your favorite mug + dive into copywriting intel, soft selling roadmaps, blogging strategies that work, and real talk about connection + community over competition.
“Won’t it be hard to entrust my brand’s voice to someone else?”
I hear you. And it might be!
Handing over your copy is a lot like releasing a message in a bottle: casting your hopes & dreams into the sea, crossing all your fingers that the current carries it to the exact person who can help.
Here’s the cool thing: that current brings your message straight to me.
Through my signature soul search process, I dial in to what makes your brand uniquely you - your values, your story, and your natural way of connecting.
The result? Copy that comes back feeling authentically yours.
You’ve built a beautiful business - it’s time to make sure your dream clients find it.