5 Signs It’s Time To Hire A Copywriter
It’s 11:47 PM on a Wednesday night and you’re still hunched over your laptop, staring at the blinking cursor on your website’s homepage for about the hundredth time this week. You know what you want to say, but somehow your delete key is getting more action than your actual words.
You’re ready to slam the lid, throw your laptop on the nearest couch cushion, and call it a night. But if you don’t get something down NOW, tomorrow night you’ll be staring at the same blinking cursor - again.
If you’re nodding along (and maybe feeling a little called out), you’re absolutely not alone. So many service providers I talk to have been right there: they know they’ve got something incredible to offer but the words keep playing hide and seek.
The solution? Hire a copywriter.
What is a copywriter?
According to Merriam-Webster, a copywriter is “a writer of advertising or publicity copy.”
Ugh, snooze. Let’s do better than that.
I like to say a copywriter is the person who hands you the megaphone and the words that fit you perfectly - not to shout over the crowd, but to make sure your true voice carries. We write the words that let your dream clients hear you clearly and feel instantly understood.
You’re still the one speaking, we just make sure the message lands in a way that’s warm, magnetic, and true to you.
A good copywriter doesn’t replace your voice—we amplify it. We help your values, your vision, and your personality reach the people who will resonate with them most, so selling feels like a natural extension of the relationships you’re building.
The result? Marketing that feels authentic, aligned with your values, and effective without ever being pushy. When your copy truly represents you, selling becomes about presenting and serving.
So when exactly should you hire a copywriter? Here are 5 tell-tale signs it’s time to bring in professional help - and noticing these early on can save you months of frustration.
#1: Your Website Isn’t Converting Visitors Into Customers
You’re getting website traffic - maybe even pretty decent traffic - but those visitors are arriving, looking around, and leaving without signing up for your newsletter, booking an inquiry call, or purchasing your services.
This is one of the most common reasons small business owners and service providers hire a copywriter, and for good reason. It doesn’t mean that your website isn’t beautiful, or your services aren’t amazing and truly valuable.
Here’s what it does hint at: your copy is either too generic, too focused on features instead of benefits, or missing those important psychological triggers that scoot clients from browsing to “I need this now.”
A skilled copywriter keeps conversion in focus while creating your copy. We carefully weave the words with the psychology that makes people stop scrolling and take the “action” in your calls-to-action, and write in a way that speaks directly to each visitor’s biggest challenges and desires.
Conversion is at the heart of what a copywriter crafts.
#2: You’re Spending More Time Writing Than Running Your Business
If you’re a consultant, therapist, or service provider who spends entire afternoons wrestling with your “About Me” page or drafting a single email, we need to chat. Every hour you spend battling your copy is an hour you’re not spending with clients, growing your business, or, honestly, enjoying a well-earned break.
According to a UENI study of over 800 micro business owners, only 33% of the business owners’ time was spent directly on the service or product they created their business for. The other 67%? Admin, marketing, and yes - writing their own copy.
And it’s not just losing your time. You’re also losing income.
Let’s say you charge $100 an hour for your service. If you’re spending 10 hours a week on writing copy for things like your website, blogs, emails, social media posts… that’s $1,000 a week walking out the door. That’s around $4,000 in a month!
When you hire a copywriter, you get your time back.
While you’re busy changing lives, building your business, or spending valuable time with your own family and friends, we’re crafting the words that bring the right people to your door. And because this is our realm of genius, we can often do in a day what may take you a week - without the stress or second-guessing.
#3: Your Marketing Messages Feel Generic Or “Blah”
When my husband and I got married, we didn’t want our guests to feel like they were at any other wedding service. We wanted our guests to walk away saying “that service could only be for Sarah & Henry.”
So what did we do? We wrote the whole ceremony ourselves. From scratch.
And the feedback from our guests? “Oh my goodness, that was so YOU TWO!”
Your marketing messages should make your ideal clients say the same thing.
Generic copy is like wearing someone else’s nametag - it isn’t you. If your website could be swapped out for any other person in your industry and no one would notice, or your messaging sounds like it came straight from the template hundreds of others use, you’re missing the chance to connect in a way that makes your audience say “This is my person.”
When your dream clients are Googling, they’re not actually looking for the service.
They’re searching for the service provider.
Often when you DIY your copy, you’re too close to your own business to identify the parts that make it really special. You may unintentionally assume everyone knows what you know, or focus too much on the features of your service instead of the benefits & transformation you provide.
For example:
You may write something like “I’m a baby name expert who helps parents find the right name for their little one.”
That’s fine - but that could be about any baby name consultant.
Now imagine instead: “I curate personalized name collections for parents ready to go beyond the top 100 when choosing their baby’s important first gift: a name.”
That’s the difference between generic copy and copy that is undeniably you.
When you hire a copywriter, we become a strategic partner with fresh eyes and an outside perspective that helps highlight your brilliance in a distinct way.
We drill deep into uncovering what sets you apart in your industry, and translate that into messaging that makes people stop and take notice. We find unique angles, compelling stories, and other authentic points of distinction so that what we write genuinely sets you apart in the crowd.
Note: DIY-ing your copy isn’t wrong - in fact, I know a lot of service providers who really enjoy writing about their business. The feedback I hear from them is they could use a copywriter’s lens to make sure the message strategy is working. I offer audits and edits specifically for this style of DIY service provider: just reach out about a custom project!
#4: You’re Launching Something New and Want To Get It Right
You only get one chance to make a first impression.
Whether you’re launching your new website, introducing a signature program, expanding your services, or completely rebranding your business - you want that first impression to be the stellar one. The stakes can feel pretty high, right?
Launch copy is a totally different beast than regular copy. Your launch copy needs to
build excitement,
address objections,
create urgency (without pushing!)
and guide browsing eyes through the decision making process
all while staying true to your authentic voice and values.
This is definitely a time that makes sense to hire a copywriter who understands launch psychology and the frameworks that make it successful.
We know how to structure sales pages so they present your service without pushing, write email sequences that nurture without feeling overwhelming, and develop messaging that builds genuine excitement about what you’re offering.
It’s heartbreaking to watch service providers launch incredible courses to crickets, wondering why no one signs up for this thing that would be truly life-changing for their ideal clients. Most often it comes down to lackluster copy that doesn’t quite carry the magic across the finish line.
When you’re investing significant time, energy, and money into something new, professional copy can make the whole difference in a launch that fizzles and one that flourishes.
Hiring a launch copywriter helps ensure your work gets the reception it deserves.
#5: You Feel “Icky” About Your Current Sales Copy
I can’t count how many heart-led service providers have told me something like “I want to sell, but every time I try, it feels like I’m cornering someone at a used car lot.”
Too many business owners think they need to choose between two extremes:
Effective marketing that works, but feels manipulative.
Authentic messaging that feels good but doesn’t persuade anyone to take action.
Here’s the part most people miss: you don’t have to choose.
Good copywriting lives in the middle ground.
It values connection and trust while still guiding the right people to say “Yes!” in a way that feels natural. Your copy should make you feel proud to share it, not embarrassed or conflicted.
And when your ideal clients read it, they should feel like they are getting to know the real you, not a stiff, corporate version of you in disguise.
This is where a copywriter comes in. We help you present your offer honestly and warmly, using connection marketing strategies that present, not push.
The goal is simple: to make selling feel like a continuation of a great conversation you’re already having with the people who need you most.
If your copy doesn’t pass the “I can’t wait to show this to my best friend!” test, then it’s time to hire a copywriter who can help you sell like yourself - just with the psychology and strategy to make it work.
What To Look For When You Hire A Copywriter
Now that you’ve identified the signs, let’s talk about what to look for when you’re ready to hire a copywriter. This isn’t about just finding someone who can string the words together. You want a strategic partner who really gets your business and your people.
Start with their copy. Look for copy that resonates with you, even if it’s not specific to your industry. Check out their website, social media posts, blog, or sign up for their emails. Do you like what you read? Pay attention to whether their writing feels conversation and genuine or corporate and stiff. How does that align with your style? You can always ask to see their portfolio pieces, and sometimes copywriters will also arrange to write a small test piece for you.
Ask about their process. Professional copywriters should have a clear system for how they work. This may include scheduling a discovery call (I call mine a “virtual coffee chat”), research methods, revisions, and timelines to name a few things. If someone can’t explain their process, that’s a red flag.
Make sure they ask the right questions. Any copywriter worth hiring will want to know about your clients before they start writing. They should be curious about your audience’s pain points, desires, language, and buying behavior. If they ask only about your business without understanding who you serve, keep looking.
Consider the investment. Quality copywriting is an investment in your business growth. While prices vary widely, cheap copy can end up being expensive if it doesn’t work. Look for copywriters who can explain the value they bring and how their work impacts their clients’ businesses. Ask to see testimonials from previous clients if you haven’t seen them already.
Trust your gut. This is what I consider the most important, and especially for heart-led service providers. You want to work with someone who makes you feel heard, understood, and excited about the possibilities. If something feels off in your initial conversations, trust that intuition.
Your Copy Journey Starts Here
Recognizing these signs is the first step toward marketing that actually works for your business and feels good for your soul. You didn’t start your business to become a copywriter (well, some of us did!) - you started it to serve your people and create the kind of impact that only you can make.
The right copywriter won’t just write words for you. They’ll help you find your one-of-a-kind voice in the marketplace, connect authentically with your dream clients, and make selling feel good again.
Because the truth is, when your copy truly represents who you are and what you offer, selling becomes about serving, not convincing.
If you recognize yourself in any of these signs, you’re not behind, you’re not failing, and you’re definitely not alone. You’re simply ready for your next stage of growth, and hiring the right copywriter might be just the key you need.
Your business is already amazing. Now let’s make sure the world knows about it.
Many copywriters book weeks or even months in advance, so don’t wait until you’re in “panic mode” to start looking. Whether your vision is a website that converts, a blog that brings in warm leads & builds trust while you sleep, or an audit for your DIY copy, let’s connect and talk about bringing your vision to life.
